“Strictly Business,” the title track from EPMD’s seminal 1988 album, encapsulates the duo’s signature blend of sharp lyricism and infectious beats while exploring themes of entrepreneurship, ambition, and the hustle inherent in the hip-hop world. EPMD, consisting of Erick Sermon and Parrish Smith, emerged as a powerful force in the late 1980s, shaping the direction of rap music and influencing countless artists who followed. “Strictly Business” is not merely a song; it’s a statement about the duo’s approach to the music industry, a reflection on their experiences, and an invitation for others to engage with the business side of hip-hop.
The Formation of EPMD
EPMD, which stands for “Erick and Parrish Making Dollars,” formed in 1987 in Brentwood, Long Island, New York. The duo was initially introduced to each other through a mutual friend, and their chemistry was undeniable from the start. Their partnership marked a pivotal moment in hip-hop, combining Sermon’s production skills with Smith’s lyrical prowess. This synergy laid the groundwork for a unique sound characterized by crisp beats, heavy basslines, and clever wordplay.
Before “Strictly Business,” the hip-hop landscape was dominated by various styles, including the more socially conscious rap of artists like Public Enemy and the party-centric vibes of Run-D.M.C. EPMD carved out their niche by emphasizing the importance of business in the hip-hop industry, promoting the idea that artists could and should capitalize on their talents.
The Evolution of “Strictly Business”
The track “Strictly Business” emerged during a time when hip-hop was experiencing a significant evolution. The genre was transitioning from its underground roots to mainstream recognition. The late ’80s witnessed the rise of hip-hop as a commercial force, leading to an influx of artists eager to carve out their space in the industry. EPMD recognized this shift and crafted a song that would resonate with both aspiring artists and established musicians.
The production of “Strictly Business” is a testament to the duo’s understanding of the hip-hop landscape. The track features a classic boom-bap beat, with a heavy emphasis on rhythm and groove. The bassline drives the song forward, while crisp snares provide a perfect backdrop for Sermon and Smith’s engaging delivery. The combination of their lyrical dexterity and the infectious beat creates an irresistible energy that captures the essence of hip-hop.
Themes of Business and Ambition
At its core, “Strictly Business” is about the hustle and ambition that define the hip-hop experience. The song reflects EPMD’s understanding that music is not just an art form but also a business venture. This perspective is particularly significant in a genre that has often struggled with issues of exploitation and economic inequality. By emphasizing the importance of financial success and entrepreneurial spirit, EPMD empowered listeners to view their artistry through a pragmatic lens.
The lyrics explore the challenges and rewards of navigating the music industry. EPMD conveys a sense of determination and resilience, encouraging their audience to stay focused on their goals and pursue success. The song embodies the spirit of self-empowerment that resonates throughout hip-hop, promoting the idea that artists can take control of their careers and thrive in a competitive environment.
The Role of Sampling and Production
The production of “Strictly Business” plays a crucial role in the track’s impact. EPMD is known for their skillful use of sampling, and this song is no exception. The duo seamlessly integrates samples from various sources, creating a rich sonic landscape that enhances the listening experience. The incorporation of funk and soul samples adds depth to the track, allowing it to stand out amidst the plethora of hip-hop releases at the time.
One notable aspect of the production is its ability to bridge different musical genres. By blending elements of funk, soul, and hip-hop, EPMD created a sound that appealed to a wide audience. This cross-genre appeal would become a hallmark of their work, further solidifying their position as innovators in the music industry.
The Impact of the Music Video
The music video for “Strictly Business” further amplifies the song’s themes and cultural significance. Directed by the talented motion picture and video director, the video features visually striking imagery that complements the track’s energetic vibe. The scenes showcase the duo performing against a backdrop of urban landscapes, emphasizing their roots and connection to the community.
The video also features dynamic visuals that highlight the essence of the hip-hop lifestyle. From scenes of parties to moments of camaraderie, it captures the spirit of the time, inviting viewers to immerse themselves in the world of EPMD. This visual representation enhances the song’s message, allowing audiences to connect with the duo’s experiences and aspirations.
Reception and Legacy
Upon its release, “Strictly Business” quickly gained traction within the hip-hop community. The track became a defining moment in EPMD’s career, solidifying their status as influential figures in the genre. The song reached No. 1 on the Billboard Hot Rap Singles chart and received critical acclaim for its innovative production and engaging lyrics.
The success of “Strictly Business” laid the groundwork for EPMD’s continued influence in hip-hop. The duo’s emphasis on entrepreneurship and self-empowerment resonated with aspiring artists, inspiring a wave of musicians to approach their careers with a similar mindset. As hip-hop continued to evolve, the principles espoused in “Strictly Business” remained relevant, reminding artists of the importance of navigating the music industry with intention and savvy.
EPMD’s Continued Influence
EPMD’s impact on hip-hop extends far beyond the release of “Strictly Business.” Their approach to blending different musical styles and their focus on business acumen laid the foundation for future artists. The duo’s unique sound and innovative production techniques have influenced a generation of musicians, shaping the direction of hip-hop as it continued to evolve in the 1990s and beyond.
Many contemporary artists cite EPMD as a significant influence, with their legacy evident in the work of those who followed. The emphasis on sampling, lyrical creativity, and the business side of music remains a hallmark of hip-hop culture, underscoring the lasting impact of EPMD’s contributions to the genre.
Reflections on Hip-Hop and Entrepreneurship
“Strictly Business” serves as a powerful reminder of the intersection between artistry and entrepreneurship in hip-hop. The song encourages artists to embrace their creativity while recognizing the importance of navigating the business landscape. This dual focus on art and commerce has become a central theme in the evolution of hip-hop, shaping the way artists approach their careers and connect with their audiences.
The ethos of “Strictly Business” extends beyond the music industry, reflecting broader themes of empowerment and self-determination. As artists continue to navigate the challenges of the modern music landscape, the principles articulated in EPMD’s classic track remain relevant, reminding them to prioritize their vision while also considering the business implications of their work.
Cultural Context and the Evolution of Hip-Hop
The release of “Strictly Business” occurred during a transformative period in hip-hop. As the genre continued to gain popularity, it faced new challenges and opportunities. The late 1980s and early 1990s witnessed the emergence of a more commercially viable hip-hop landscape, with artists gaining greater access to resources and platforms for their music.
EPMD’s ability to navigate this changing environment while maintaining their authenticity is a testament to their skill as artists and entrepreneurs. The duo’s approach resonated with listeners, showcasing the potential for success within the hip-hop community. Their influence can be seen in the subsequent rise of independent labels and the emphasis on self-promotion, which has become a hallmark of the genre.
Conclusion
“Strictly Business” stands as a testament to EPMD’s artistry and their impact on hip-hop culture. The track’s celebration of entrepreneurship, ambition, and community resonates deeply within the genre, encouraging artists to embrace their creativity while also considering the business implications of their work. Through their innovative production, clever lyrics, and powerful message, EPMD carved a unique space in the hip-hop landscape that continues to inspire artists today.
As listeners reflect on the themes of “Strictly Business,” they are reminded of the importance of navigating the music industry with intention and determination. EPMD’s legacy endures, serving as a powerful reminder of the potential for success in hip-hop, where artistry and entrepreneurship can coexist harmoniously. The song continues to inspire future generations of musicians, encouraging them to pursue their passions while embracing the complexities of the music business. Ultimately, “Strictly Business” represents not just a moment in time, but a lasting ethos that continues to shape the trajectory of hip-hop and the artists who call it home.